March 1, 2019

Dear Internet Friend,

Welcome to the home of the 7 Most Effective Self Defense Techniques!

Discover insider secrets on how you can:

Instantly stop any attacker -- regardless of your age, gender, shape or size!

groin kick

The "7 Most Effective Self Defense Techniques" are:

  • Instantly effective
  • Quick and decisive
  • Surprisingly simple

Martial arts and self defense are not the same!

Experienced martial artists know hundreds of techniques, however, when under pressure they will instinctively do what works, rather than pick a matching technique from their vast repertoire of self defense moves.

In a real world situation, an attack is over within a few short seconds. These seconds are filled with panic, chaos and confusion, and you won't have time to think at this point. The application of a few simple principles and techniques will allow you to instantly stop any attacker!

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You don't need to be Bruce Lee to defend yourself successfully

Bruce Lee is considered by many to be the best martial artist the world has ever seen. However, though flashy self defense moves like flying kicks and acrobatic stunts while taking out 10 opponents simultaneously may look good on screen, the reality of a violent attack is very different.

Despite his amazing martial arts prowess, Bruce Lee always advocated the use of very simple and effective moves to stop an attack on his life or loved ones. THAT is what you need to know - and this is exactly what "The 7 Most Effective Self Defense Techniques" will teach you!

Why you don't need to be big and muscle-bound to apply effective self defense techniques

By applying key physiological principles, you will instinctively be able to choose a technique to instantly defeat your attacker, no matter how big he is. An attacker confronting you will be unable to withstand your techniques, and no amount of training can sufficiently prepare him to overcome your defense.

Flashy self defense moves are for the movies. "The 7 Most Effective Self Defense Techniques" contains real-life techniques that can be successfully applied by men or women!

Learn self defense tips, tricks and techniques from an expert!

Terry Lyon

Allow me to introduce myself. My name is Terry Lyon, and I am the author of "The 7 Most Effective Self Defense Techniques".

I am a 5th Degree Black Belt in Goju-Ryu Karate - one of the oldest and strongest of all the karate styles, well-known for its deadly and effective use of close range fighting techniques. I am the highest ranking instructor of Goju-Ryu Karate in Australia, under the international TOGKA Chief Instructor Sensei Graham Ravey (6th Dan).

Here's a little more about my background and qualifications:

karate class

Image: Sensei Lyon teaches
students in a Karate class

Terry Lyon is the real deal:
Visit his web sites:

I have 30 years of continuous training and teaching experience in both effective self defense and martial arts. I have also studied several self defense systems and martial arts such as Krav Maga and Jujitsu. I have trained and continue to train with martial arts grand masters and have conducted seminars and training sessions with law enforcement agencies and the military (including the SAS!).

I have worked in dangerous security roles for most of my life, so you can trust that I know what I'm talking about.

The real deal

I have condensed my 30 years of experience in real-life violent confrontations into the "The 7 Most Effective Self Defense Techniques", a guide that equips people of all shapes and sizes with techniques to defend themselves effectively in any situation.

This guide is based on my personal self defense manual - a manual I have been developing and improving for 30 years in my classes and seminars.

You won't find any fluff or filler in my guide. This is hands-on tips, tricks and techniques on dealing with the reality of fist-to-face physical encounters. It will teach you how to take control of an attack and greatly improve your chances of escaping injury or even death.

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Why I have created this self defense guide

I have dedicated my life to the advancement of martial arts and personal safety. I believe it is a social responsibility for everyone to be able to protect themselves and others from violence.

Although I have long planned to make my self defense manual available to others, it wasn't until the advent of the internet that I was finally presented with a real opportunity to reach a large audience truly interested in real-world self defense.

My students have been nagging me for years (special nod to Markus!) to finally write the book on effective self defense. I am excited to be able to share my expertise and give back to the community by providing advice that can dramatically improve the personal safety of you and your loved ones.

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What you will learn in "The 7 Most Effective Self Defense Techniques"

Techniques that are immediately effective!

From my years of experience teaching karate, I can confidently say that it takes several years to learn any martial art to a point where you can apply anything you've learnt. Depending on your style and your instructor, chances are that NOTHING you've learned will be of any use to you under the pressure of a violent attack against you or your loved ones.

For real self defense, there is no need to spend years in martial arts schools and pay a fortune for classes and training. What you really need is simple and effective techniques that will always work, regardless of the situation, your opponent and your age, gender, shape or size!

I invite you to benefit from my decades of training, teaching, study and real-life experience, now condensed into the "The 7 Most Effective Self Defense Techniques", available for instant download.

Watch your self-confidence (and attractiveness!) sky-rocket!


Just imagine how you will feel when you've learned how to REALLY defend yourself. You won't get bothered much anymore. The knowledge that you can kick anyone's ass will give you an irresistable presence that women find incredibly attractive.

I've seen this over and over again with my students who went from timid beginners to self-confident individuals in no time, once I teach them how to defend themselves and stand up against ANYONE. It's an interesting side effect for sure - no matter whether you're male or female, it's nice to be considered attractive and charismatic!

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How to use your body as your own secret weapon

I have spent years training in a specialized form of martial arts based on the "Soft/Hard and Hard/Soft" fighting principle. With this method, you can use parts of your body to cause your attacker devastating pain - even if they are much bigger than you!

Based on secret techniques that, until now, have been verbally passed from grandmaster to grandmaster, I can show you how to unleash your full potential - without the need to practice complicated moves or strengthen your body for years! All techniques have been perfected and simplified using physiological principles that will power-charge your ability beyond your wildest dreams!

self defense technique

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How the "7 Most Effective Self Defense Techniques" are presented

Gaining the ability and skill to apply self defense methods is based on two simple concepts. The first of these is learning how to strike, and the second is learning how to strike different targets. Some of you may be surprised to learn that blocking or defensive manoeuvers have little relevance in a self defense situation.

Also see!

This book will teach you insider secrets on how to strike, when to strike, and what to strike. We have taken pages of information about execution, application and target areas and distilled it to produce "The 7 Most Effective Self Defense Techniques".

  • For each technique presented, the book discusses in detail the physical requirements, degree of difficulty, and considerations in relation to the attacker. The book explains how to learn and master the technique, and makes suggestions for possible follow-up techniques.

  • For each technique, you'll find training methods and partner exercises, where applicable. Naturally, we will also discuss possible defenses against each technique, so you will be able to anticipate your attacker's next move.

  • We'll discuss when to apply certain techniques, as well as each technique's advantages or disadvantages, if any. You will gain a detailed knowledge of issues related to time, setting up your attacker, attack range and any medical implications.

  • The book will also provide answers to frequently asked questions related to each technique. To complete each technique, the book will list important points to remember.

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Effective techniques, suitable for men and women of all ages

From my decades of experience running self defense classes, I know that females new to self defense can initially find it difficult to overcome certain psychological barriers in order to use full and determined force on an attacker. However, although gentle by nature during peaceful times, females can become extremely fierce and effective fighters, often more so than males.

If you're a mother, you'll know what we mean. Imagine your children being threatened. Your emotion and rage would fuel your power and determination to rip your attacker to pieces! Your chances of success are even greater if you have discovered how to channel your anger into effective techniques that will instantly disable any assailant.

With the powerful and easy-to-use training methods described in my book, you'll discover insider secrets on how to strike forcefully - with full determination and minimal physical effort!

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"Fighting" vs. ending a violent attack

This book will not teach you "how to fight". Self defense is about ending a violent attack, ideally unharmed, not about sparring and exchanging blows.

Make no mistake:

  • The best self defense is not being there in the first place.

  • The second-best self defense technique is to run.

If neither of these two options is available, you must do whatever it takes to stop the attack. THIS is what this book is about.

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"Self-defense is all about surviving a situation where there is a very real risk of physical harm. This requires first-hand knowledge of techniques you can use to defend yourself without thinking. However, not everyone has enough time to learn a multitude of techniques. I believe that what everyone really needs is just a handful of simple yet effective techniques that are useful for any situation.

Having been involved in all aspects of martial arts and self defense training and teaching for the past 30 years, I can reveal to you that if myself or my loved ones were threatened, there are only seven techniques I'd instinctively use .

Why only seven, you may ask? Put simply, I know literally hundreds of techniques that I could use but, because of my 30 years of experience in practicing and using these techniques, I simply know which ones are the most effective. Let my experience help you live a long and safe life."


Terry Lyon
34 Marine Parade
Cottesloe 6011 WA
Western Australia
+61(0)8 9383 2984

"The 7 Most Effective Self Defense Techniques" is available to everyone, not just to those that can afford to pay a high price for personal safety.

Instant download!

You can now get your copy of "The 7 Most Effective Self Defense Techniques" in electronic form, for only $19.97! (normally $29.95!)

That's right... no waiting for the book to be delivered. No need to visit your local bookstore. You can gain access to these powerful techniques within seconds!

You'll receive the full book in electronic form, jam-packed with the most effective techniques and real-world self defense know-how, including color photographs and illustrations! No fluff, no fillers, just quality content. Get the real deal now!

- - - Order now! Instant Download! - - -

  • All techniques explained in detail, including color photographs and illustrations
  • Download to your hard drive within seconds
  • No waiting for it to be delivered and no shipping costs
  • No need to visit the bookstore
  • Compatible with all computers
  • Learn tips, tricks and techniques that are useful immediately!
  • No Risk! 90 day money-back guarantee!

This book is a file in standard PDF format. You can view it using the freely available Adobe Acrobat Reader.

After supplying your credit card details to our secure server, you will be directed to a page with a download link, where you can instantly download the e-book to your hard drive. We also accept Paypal!

Introductory offer! Order now at only $19.97!
Offer valid only until March 25, 2019.

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This is a risk-free purchase. Your transaction is completely secure and covered by a 100%, no questions asked, 90-day money-back guarantee!

Get your own copy of the e-book on your hard drive!

Once you have downloaded the e-book, you can read it again whenever you like.

Terry Lyon's 100% money back guarantee!

I am putting my good name and world-renowned reputation on the line with "The 7 Most Effective Self Defense" techniques. I am so certain that you will benefit greatly from this book that I am offering you a 90-day money-back guarantee, no questions asked! Your purchase is guaranteed.

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After reading this book, you can look back at today as the start of a safer, happier life and congratulate yourself for having made the right decision, now!


"I used to be terrified when walking home alone, especially after dark. Terry's advice has really made a change in my life. My confidence has sky-rocketed! I believe every woman should know these techniques!" Veronica, Atlanta, GA

"This book is similar to the message it conveys -- the more you go into it the more you realise there is to know and understand about your ability to protect yourself in most circumstances. It is not daunting by overloading you with a swag of complex information -- you can limit yourself to the first level of using and perfecting the 7 techniques as described. Alternatively you can consider the adaptations of each and the consequences of their use.

But, as with any other activity, your expertise will increase with regular practice to complement the 'theory' presented in the book. Referring to the contents as 'theory' is misleading as the information is practical and applicable, without any flowery waffle to make the effects more palatable; in conjunction with this, there is ample advice given on the responsibility you take on in learning and using these techniques.

Overall it is one of the most useable books on self-defence that is available. I do not see why it should not become a compulsory textbook at all high-schools!" Chris Payne

"I've been a student under Sensei Lyon for many years and I am currently training to get my second black belt. Sensei Lyon's advice in "The 7 Most Effective Self Defense Techniques" is phenomenal and really captures what self defense is all about. I recommend it to everyone, from the total beginner to the martial arts master. It's a must-read!" Simon, Perth, Western Australia

"My name is Dr. Markus Weichselbaum. I've known and trained with Terry for 10 years and I can honestly testify that if you ever plan on learning self defense techniques, Terry is the man to teach you.

My study of the body's physiological principles got me interested in effective self defense techniques. For the average person, the reality of a physical confrontation is best described as a sensation of sheer terror, combined with an enormous release of adrenaline into the bloodstream as the body prepares for the "fight or flight" response. Terry has developed a system that uses the body's natural reactions and instincts to channel fear into truly effective self defense techniques. I'm convinced "The 7 Most Effective Self Defense Techniques" will allow absolutely anyone without any martial arts experience to master effective techniques that will greatly improve their ability to defend themselves and their loved ones in violent confrontations.

I am happy to provide this testimonial for Terry's book. I can vouch for his integrity and first-rate ability to teach real-world self defense techniques. Make a change in your life and order this book now. You'll be glad you did."

Dr Markus Weichselbaum, MSc PhD Physiol. (UWA)

"Hi, I spent the best part of 15 years working and traveling all over Japan and Asia with Terry and on occasion we found ourselves in some rather dangerous places and situations. Boy, was I relieved to have Terry by my side! I always knew everything would be alright and never once did I fear for my life. Terry was always able to either steer us clear of trouble before it happened or diffuse the situation. When it was absolutely necessary, he was able to deal with our would-be assilants in a quick and highly efficient manner. It all looked so simple, and I'm sure anyone could do it.

With my first hand knowledge, I would strongly recommend to anyone that they should read this book and learn how to defend themselves!" Kerry Ayre, Perth, Western Australia

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